Unless you are a seasoned scientist with published papers in peer-reviewed manuscripts, your oral presentations and posters are the only way for the scientific community to learn about your hard work. These play important roles in communicating our research methods and findings to each other, and to the public. Effective presentations come in many different formulations, but generally you want to communicate something to an audience. It’s important to always think about your audience – what do they already know, and what do they need to know? Then, think about what you want to try to communicate to them.
Below is a checklist for professional and effective presentations. Be sure to follow these carefully. The checklist is designed to be a short reference to ensure that your presentations meet the minimum requirements for a professional poster at an international conference. Some of these concepts might be new to you, in which case more detail is provided after the checklist.
Ensure that your slides address all of the following points:
(NOTE: Slide numbers above are for ~12 minute presentations)
Your presentation should ‘tell a story’. This is your core message or narrative. For experimental studies, there narrative will often follow the hypothesis-prediction-result narrative. That is, you define a hypothesis, use it to generate one or more predictions, show the data, and then return to the prediction(s) to reach a conclusion. From here, you can work backwards to figure out what your audience needs to know to understand the hypothesis, prediction, and results, and why it matters. Again, you should always keep your audience in mind. Here are a few questions to consider when deciding on your narrative.
Graphical elements and concepts are the basis slide or poster design. Here are a few basics:
Watch this short (~5 min) Youtube video on design fundamentals
Graphic design is the unsung hero of visual presentation, both in slides and posters. There are entire degrees devoted to this stuff, but a few simple rules can take you a long way. These fall into a few general categories:
How to choose colours for your slides or poster?
Or use a website to help you define a palette:
Watch the Youtube Video on Colour Theory
There are 5 basic principles of good composition:
These are explained in more detail in this short (5 min) introductory YouTube Video on Composition and Layout
Choice of text is as important as any other element of your slide or poster presentation. There are three main text types, but in most cases you want to stick with a sans serif font throughout your presentation or poster.
It’s usually best to use 1 font type, and then use bold, italic and size to create variants for different headers and body text.
Typography has several design elements that are analogous to the considerations for general layout and composition, as outlined above.
See the Youtube Video on Typography
Images are absolutely crucial to any good presentation or poster. Take lots of pictures while working on your project and organize them so that you can quickly find them when putting together slides or a poster.
Understand the difference between vector and raster graphics. Search online or look at the first few slides of this lecture from BIOL 812: Visualizations: Examples and key concepts
Be sure to use high-quality, high-resolution photos for posters – you need to zoom way in to see if your image will look pixelated when printed. Don’t distort images by expanding along the x- or y-axis without adjusting the other axis by the same proportion.
With very few exceptions, you should use vector images for most graphs. Some exceptions can be made if your graph contains a raster image (e.g. map) or if you have too many data points (>>100,000). You can use the svg() function in R to output to an open-source vector format with the .svg extension.
See the Youtube Video on Images
You have a killer presentation prepared, now what?
First, check the file size. If you are using a lot of high-quality photos you may find that your file size is dozens to hundreds of megabytes. Here’s a tip to create a smaller version for presentations (be sure to save it as a new file):
Next, what happens if you you email your presentation and the organizers lose it, or the file gets corrupted? Answer, prepare multiple backups. From Powerpoint you can ‘Save As’ a PDF file for backup. Then, save both your Powerpoint and PDF files to an external thumb drive and bring it with you. Finally, save it somewhere that you can access online, like DropBox, Google Drive, or OneDrive.
Practice your talk as much as possible. You don’t need to memorize a script, but record yourself and then watch it. Wherever you are using a lot of ‘ums’ or ‘aws’ or slowing down too much, that is a good indication that you need to think of a short and succinct way to explain something. Choose your words carefully! Inaccuracies and ambiguities give the impression that you haven’t been careful analyzing and interpreting your data.
Read the tips and guidelines for presentations from the TED Blog.
See also: Powerpoint Graphics Tips
Check out this very different and innovative idea about poster design in this Youtube Video.
These tools are listed in Rougier et al. (2014)
Matplotlib is a python plotting library, primarily for 2-D plotting, but with some 3-D support, which produces publication-quality figures in a variety of hardcopy formats and interactive environments across platforms. It comes with a huge gallery of examples that cover virtually all scientific domains (http://matplotlib.org/gallery.html).
Inkscape is a professional vector graphics editor. It allows you to design complex figures and can be used, for example, to improve a script-generated figure or to read a PDF file in order to extract figures and transform them any way you like.
TikZ and PGF are TeX packages for creating graphics programmatically. TikZ is built on top of PGF and allows you to create sophisticated graphics in a rather intuitive and easy manner, as shown by the Tikz gallery (http://www.texample.net/tikz/examples/all/).
GIMP is the GNU Image Manipulation Program. It is an application for such tasks as photo retouching, image composition, and image authoring. If you need to quickly retouch an image or add some legends or labels, GIMP is the perfect tool.
ImageMagick is a software suite to create, edit, compose, or convert bitmap images from the command line. It can be used to quickly convert an image into another format, and the huge script gallery (http://www.fmwconcepts.com/imagemagick/index.php) by Fred Weinhaus will provide virtually any effect you might want to achieve.
D3.js (or just D3 for Data-Driven Documents) is a JavaScript library that offers an easy way to create and control interactive data-based graphical forms which run in web browsers, as shown in the gallery at http://github.com/mbostock/d3/wiki/Gallery.
Cytoscape is a software platform for visualizing complex networks and integrating these with any type of attribute data. If your data or results are very complex, cytoscape may help you alleviate this complexity.
Circos was originally designed for visualizing genomic data but can create figures from data in any field. Circos is useful if you have data that describes relationships or multilayered annotations of one or more scales.